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Google is now called alphabet, while 'Googling' everything

Google Inc. has completed the announced step towards the establishment of a new parent company. Since 2 October 2015, the alphabet Inc (abc.xyz) is now the holding company for the various business sectors in addition to the original pure search engine business.

At the same time one has made ​​his own a new slogan. "Do the Right Thing" is the company motto of the new society, quite similar to Google's "Do not be evil". This restructuring has now been completed, at least outwardly, and on paper. A few turbulent weeks still be consequences for the employees, said Eric Schmidt, the CEO of the new alphabet Inc is now as with Google Inc.

Looking-Forward?

For user now changes hardly anything apparently. Instead, it has now outsourced the pioneering areas by former Google in their own companies. Evil tongues say, so he can do better business in the future, ie to sell the company or close more quickly, without having to worry about the staff.


The Alphabet Inc now subject to, inter alia, the gadget section Nest (Google Glass, and Nests smart home products, the Internet supply Fiber, the investors Google Ventures, various research projects - and of course the Google Inc. name, logo and company slogan stay as usual. 

New Google Inc CEO's Sundar Pichai had previously worked for over ten years at Google, most recently in charge of the Android division with Google Inc., and is now the new outsourced Google with Android, Google Chrome and Google Apps before. This includes the Internet search advertising and YouTube.

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